User world
Chat, websites, apps, software and the Builder run in one calm login area.
Seed round open
BLUN investor letter.
AI is currently the new business infrastructure. BLUN bundles websites, software, API access, agents and billing in one system so that demand becomes real revenue.
5Companies liveProduct built against real operations
1AI modelBLUN King as system logic
153Countries reachedInternational usage prepared
2Commercial TracksPlan revenue and usage-based API
One product for building, operating and using AI.
BLUN connects three areas that are often separate today: a simple interface for end users, an API console for developers and an admin area for operations, billing and customer overview.
API world
Developers use models, keys, usage, wallet and pay-per-use separately under api.blun.ai.
Admin world
Operations, customers, billing, usage metadata and readiness live separately under admin.blun.ai.
The market is moving, and BLUN is built for it.
AI is no longer a feature trend but a budget category. What matters now is not the next demo, but a platform that sells, delivers, measures, bills and operates AI in daily business.
ProductPublic pages, Chat, Builder, Imagine, Voice, API console and billing as product surfaces.
OperationsAdmin readiness, plan management, OSS/billing status and customer overviews.
SalesSelf-service plans, developer usage and partner inflow as separate growth paths.
MomentumCompanies no longer want to test AI but buy it productively: with security, cost control, invoices and clear accountability.
Two separate revenue worlds.
Subscription tiers are the plannable base. The pay-per-use API is the volume lever for enterprise because budgets, limits, reports and monthly billing matter more there than a single seat price.
blun.ai - ChatSubscriptionStarter, Pro, Pro Max and Enterprise as plan revenue.
api.blun.ai - APIPay-per-useCredits, budget caps and monthly billing in EUR.
Premium positioning, not discounting.
BLUN King is positioned as a frontier-class alternative: EUR 3 input and EUR 18 output per 1M tokens. At 1B tokens per month, 50/50 input/output, BLUN comes to about EUR 10.5k.
| Model | Input / 1M | Output / 1M | 1B tokens / month |
|---|---|---|---|
| BLUN King | EUR 3 | EUR 18 | ~ EUR 10.5k |
| Frontier Base | USD 5 | USD 30 | ~ USD 17.5k |
| Frontier Pro | USD 30 | USD 180 | ~ USD 105k |
| Enterprise Reasoning | USD 15 | USD 75 | ~ USD 45k |
That is roughly 40% below Frontier Base, 77% below Enterprise Reasoning and 90% below Frontier Pro. The statement is a model calculation for the price gap, not a guarantee of future market prices.
Three clear round paths.
The matrix makes ticket, stake and the calculated post-money range transparent. It does not replace negotiation but prevents vague expectations.
EUR 1M -> 12%
Calculated at EUR 8.3M post-money. Suitable for strategic partners with strong access or operational leverage.
EUR 5M -> 18%
Calculated at EUR 27.8M post-money. A middle path for product, sales and the first enterprise pipeline.
EUR 10M -> 25%
Calculated at EUR 40M post-money. A larger path for an accelerated GPU pool, sales and compliance expansion.
Operator-led, not slide-led.
BLUN is built by people and agents who bring together sales, operations, product and automation. Mayk is the anchor role.
Mayk Biletti
Founder & CEO, Vienna. 20+ years of vertical software and operating companies as a product base.
AI Operator. BLUN's own agent, coordinates 20+ specialist agents and runs 24/7 live.
Dominik Schenkel
Marketing & Social. Positioning, social distribution and campaign structure.
Florin
Sales DACH. Pipeline, first conversations and operational customer acquisition in the German-speaking market.
Markus
Sales DACH. Expanding partnerships, customer contact and closing processes.
Richard Schultzberg
Sales Nordics, Stockholm. Access, network and sales building for the Nordic market.
Market validation without exit fantasies.
The comparison rounds show how much capital flows into European and enterprise AI infrastructure. BLUN's seed is deliberately roughly an order of magnitude below growth rounds.
Seed to Series B
Seed Jun 2023 USD 113M @ ~USD 260M, Series A Dec 2023 USD 415M @ ~USD 2B, Series B Jun 2024 USD 640M @ ~USD 6B.
Series D
Jul 2024 USD 500M @ USD 5.5B. Enterprise AI with a clear B2B positioning.
Series B
Nov 2023 over USD 500M funding round for European AI development.
BLUN's seed at EUR 8.3M to EUR 40M post-money positions itself clearly below these growth rounds. That is appropriate for pre-release and leaves a healthy markup target for a Series A in 18–24 months.
Model at scale, clearly labeled.
The API figures are projections for operation at scale, not realized revenue. The public tier view shows currency and pricing status; plan-based account and ARR projections remain open until a reliable mix is decided.
~ EUR 2.0k / 1B tokens
Own GPU pool, EU colocation, electricity and amortization as a model calculation at utilization.
~ EUR 10.5k / 1B tokens
BLUN King at EUR 3 input and EUR 18 output per 1M tokens, 50/50 mix.
~ 81%
Calculation: (10.5k - 2.0k) / 10.5k. Applies as a scale model, not as an actual figure.
TBD until the reliable mix
The current pricing status alone does not yield an account ACV or ARR. That requires a verified tier and conversion mix.
TBD until the reliable mix
A plan-based ARR trigger will only be published with a traceable mix assumption.
Projection, not actuals
API unit economics remain a scale model. Tier-dependent revenue projections remain TBD.
Revenue model after a reliable mix decision.
The earlier mix assumption referred to an outdated tier structure and is no longer used. The current pricing status does not yet make plan MRR, total MRR and ARR reliable. The separately reported API MRR models 20% API activation with 100k tokens per API-active user and month.
Base case: 5% paid mix
| User | Plan-MRR (TBD) | API-MRR | Total MRR (TBD) | ARR (TBD) |
|---|---|---|---|---|
| 100 | TBD | EUR 21 | TBD | TBD |
| 1k | TBD | EUR 210 | TBD | TBD |
| 10k | TBD | EUR 2.1k | TBD | TBD |
| 100k | TBD | EUR 21k | TBD | TBD |
| 1000k | TBD | EUR 210k | TBD | TBD |
| 10000k | TBD | EUR 2.10M | TBD | TBD |
The 1% scenario remains a conversion sensitivity, but without an invented tier mix. The API column models 10% activation here; all plan-dependent revenue figures remain TBD until a reliable mix decision is made.
Only 1% paid conversion
| User | Plan-MRR (TBD) | API-MRR | Total MRR (TBD) | ARR (TBD) |
|---|---|---|---|---|
| 100 | TBD | EUR 11 | TBD | TBD |
| 1k | TBD | EUR 105 | TBD | TBD |
| 10k | TBD | EUR 1.05k | TBD | TBD |
| 100k | TBD | EUR 10.5k | TBD | TBD |
| 1000k | TBD | EUR 105k | TBD | TBD |
| 10000k | TBD | EUR 1.05M | TBD | TBD |
Scenario anchor, not a TAM claim: if 1% market penetration corresponds to 5M registered users, this sensitivity assumes a 500M-user reach universe. No plan revenue projection is derived from it without a reliable tier mix.
Market share view: 1% = 5M users
| Market share | User | Base MRR (TBD) | Base ARR (TBD) | 1% Paid ARR (TBD) |
|---|---|---|---|---|
| 0.01% | 50k | TBD | TBD | TBD |
| 0.1% | 500k | TBD | TBD | TBD |
| 1% | 5M | TBD | TBD | TBD |
| 2% | 10M | TBD | TBD | TBD |
The comparison between investment and plan revenue remains TBD until a reliable tier and conversion mix is decided and the calculation is recreated on that basis.
Investment vs. market output
| Market share | User | Base ARR (TBD) | vs EUR 10M (TBD) | vs EUR 1M (TBD) |
|---|---|---|---|---|
| 0.01% | 50k | TBD | TBD | TBD |
| 0.1% | 500k | TBD | TBD | TBD |
| 1% | 5M | TBD | TBD | TBD |
| 2% | 10M | TBD | TBD | TBD |
Sources for market and conversion assumptions
| Source | Public statement | Used for |
|---|---|---|
| ChartMogul Conversion Report 2026 | Freemium good: 3-5%, great: 8-12%; AI/hybrid good: 6-8%. | Paid-mix benchmark |
| a16z Top 100 Gen AI Consumer Apps 2026 | AI-enabled consumer products can reach hundreds of millions of monthly active users; CapCut is cited at 736M MAU. | Reach ceiling |
| Bessemer State of AI 2025 | AI Supernovas average ~$40M ARR in year 1 and ~$125M in year 2; durable AI Shooting Stars reach ~$3M, ~$12M, ~$40M, ~$103M through year 4. | ARR pace |
| McKinsey Economic Potential of Gen AI | 63 GenAI use cases across 16 business functions could unlock $2.6T-$4.4T of annual value; broader productivity impact reaches $6.1T-$7.9T. | Market pull |
Conversion and reach are benchmark assumptions, not actual figures. The visible price view does not replace a verified tier mix; until then, TBD is the only honest figure for plan-based revenue values.
Risks belong in the pitch.
The risks are real but addressable. BLUN does not present them as an aside but as an operational checklist.
01 Pre-release stageMitigation: 5 own companies as design partners, Stripe live, Q3 paying customer as the next proof.
02 US frontier prices can fallMitigation: EU sovereignty and the agent stack are moats beyond token price.
03 Talent + GPU cost inflationMitigation: operator-led, Vienna+Stockholm cost base, own GPU pool.
04 EU AI Act regulatory shiftMitigation: for BLUN, regulation is rather a tailwind because compliance is part of the platform.
Plan revenue plus usage-based API.
blun.ai remains the plan revenue for users. api.blun.ai is the usage-based access for developers, teams and enterprise budgets. Both surfaces run on the same platform but with separate login contexts and their own navigation.
FOUR PLANS. ONE CENTRAL CONTRACT.
All four plans are on the central BLUN waitlist. There is no purchase and no charge yet.
Save up to €480 per year · All prices excl. VAT.
Compare all plans →
Starter
19€per month
Annually €15/month · monthly €19/month
Join the waitlist- More agent credits
- Local projects
- Read and edit files
- Web search
- Shell tools
Pro
39€per month
Annually €31/month · monthly €39/month
Join the waitlist- 3× agent credits
- Everything from Starter
- Planning and goal management
- Live previews
- Export PDF, Word, Excel and CSV
- Publish from the project
Pro Max
99€per month
Annually €79/month · monthly €99/month
Join the waitlist- 10× agent credits
- Everything from Pro
- Subagents for subtasks
- Control via Telegram
- Project-related shared context
- Shared project storage
Enterprise
199€per month
Annually €159/month · monthly €199/month
Join the waitlist- 25× agent credits
- Operation on your own infrastructure
- Isolated installation
- SSO
- Audit access
- Own models
- Your own hardware
- Individual operating limits
The next measurable steps.
The focus is on paying customers, API control, admin transparency and a clear separation of the user, developer and operator worlds.
Q2 2026Combine Public V2, the API console, billing readiness and the investor memo.
Q3 2026Paying customers, controlled API usage and usage-based monthly billing prove it.
Q4 2026Operationalize the enterprise pipeline, Nordics sales and GPU pool expansion.
Answered briefly.
Is this page a financial offer?
No. This page is a product and company overview. Concrete investment or financing questions are only handled through direct contact.
How do you read ticket and equity?
As a corridor for conversations, not as a fixed calculation. A concrete stake depends on ticket, timing, lead structure and contract.
Where can I see the current status?
The public pages show product and pricing. Internally, the admin go-live cockpit shows the technical readiness for deploy and operations.
Understand BLUN in one conversation.
For investors, partners or strategic questions there is a direct contact path with clear context.